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- W2082486089 abstract "A study of 439 franchisors was conducted to identify factors influencing changes in their propensity to franchise. Consistent with agency theory, franchisors with wide multinational scope were increasing their proportion of franchised outlets whereas franchisors with large outlets were emphasizing firm ownership. As predicted by resource scarcity theory, franchisors were decreasing their proportion franchised as they grew in size, although most of the decrease occurred while firms were relatively small. In contrast to resource scarcity theory, franchisors increased their proportion franchised over time. Key implications are that both agency and resource scarcity theories are needed to explain franchising, but perhaps future research should look beyond resource scarcities toward resource-based capabilities to better explain franchising decisions." @default.
- W2082486089 created "2016-06-24" @default.
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- W2082486089 date "2006-01-01" @default.
- W2082486089 modified "2023-10-03" @default.
- W2082486089 title "Resource Scarcity and Agency Theory Predictions Concerning the Continued Use of Franchising in Multi-outlet Networks" @default.
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- W2082486089 doi "https://doi.org/10.1111/j.1540-627x.2006.00152.x" @default.
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