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• W2083479504 abstract "Abstract This paper presents conceptual and empirical evidence regarding consumers' cognitive responses to advertising and trial for a low-cost/risk product. Three dimensions of cognitive responses—belief strength, belief confidence, and product curiosity—are defined and examined from the perspective of expectancy-value theory. A recent expectancy-value-based model (the integrated information-response model) is used to make specific predictions about consumers' cognitive responses to product information. A study is reported that compares the actual cognitive responses of consumers to the model's theoretical predictions. Implications for advertising research and practice are discussed." @default.
• W2083479504 created "2016-06-24" @default.
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• W2083479504 date "1988-10-01" @default.
• W2083479504 modified "2023-10-18" @default.
• W2083479504 title "Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity" @default.
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• W2083479504 doi "https://doi.org/10.1080/00913367.1988.10673118" @default.
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