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- W2083623218 abstract "Believes judo strategy is a ‘useful mindset’ for any company, and quotes a number who have used this strategy over the years — including Toyota and Nissan, when they wanted to break into the US car market in the 1970s — plus Sega v Nintendo in the hand‐held video games market. Reckons principles of judo can be used in business to aid speed and agility to turn bigger opponents. Flags up, in a highlighted box, four traps into which judo strategists can fall and these are explained in full. Concludes, in the end, opponents must be tipped off balance — even ants can topple much bigger opponents by ‘having a go’." @default.
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- W2083623218 date "2000-09-01" @default.
- W2083623218 modified "2023-09-25" @default.
- W2083623218 title "Competing on the Internet? Think of judo" @default.
- W2083623218 doi "https://doi.org/10.1108/eum0000000006857" @default.
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