FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2083785569> ?p ?o ?g. }

• W2083785569 endingPage "114" @default.
• W2083785569 startingPage "97" @default.
• W2083785569 abstract "Using several theories, including Information Integration Theory (IIT), Integrated Information Response Model (IIRM), confirmation effect, and contrast theory, this study investigates the combined effects of advertising and publicity under the varied conditions of exposure sequence, publicity valence, and product attribute consistency. Results obtained through a 2 (sequence: ad then publicity versus publicity then ad) X 2 (attribute variation: same attribute versus different attribute) X 2 (valence of publicity: positive versus negative) within-subjects factorial design show that advertising coupled with positive publicity induces confirmation effects regardless of sequence and attribute consistency, whereas negative publicity combined with advertising mostly produces contrast effects, with mixed results depending on the sequence and attribute consistency. Findings and implications are discussed." @default.
• W2083785569 created "2016-06-24" @default.
• W2083785569 creator A5009494138 @default.
• W2083785569 creator A5026612255 @default.
• W2083785569 creator A5054138056 @default.
• W2083785569 date "2010-04-01" @default.
• W2083785569 modified "2023-09-26" @default.
• W2083785569 title "Integrating Advertising and Publicity" @default.
• W2083785569 cites W1489838709 @default.
• W2083785569 cites W1527345198 @default.
• W2083785569 cites W1970200121 @default.
• W2083785569 cites W1972697158 @default.
• W2083785569 cites W1974268640 @default.
• W2083785569 cites W1979756272 @default.
• W2083785569 cites W1989743986 @default.
• W2083785569 cites W1997546811 @default.
• W2083785569 cites W1999459851 @default.
• W2083785569 cites W2001594506 @default.
• W2083785569 cites W2015213669 @default.
• W2083785569 cites W2030014759 @default.
• W2083785569 cites W2038122468 @default.
• W2083785569 cites W2039200841 @default.
• W2083785569 cites W2068575306 @default.
• W2083785569 cites W2072838636 @default.
• W2083785569 cites W2077170269 @default.
• W2083785569 cites W2077470202 @default.
• W2083785569 cites W2080661566 @default.
• W2083785569 cites W2083479504 @default.
• W2083785569 cites W2084308560 @default.
• W2083785569 cites W2093263539 @default.
• W2083785569 cites W2098020251 @default.
• W2083785569 cites W2099032493 @default.
• W2083785569 cites W2144708584 @default.
• W2083785569 cites W2167560365 @default.
• W2083785569 cites W2171421397 @default.
• W2083785569 cites W2320357682 @default.
• W2083785569 cites W2327096490 @default.
• W2083785569 cites W4234248531 @default.
• W2083785569 cites W4238722264 @default.
• W2083785569 cites W4238962854 @default.
• W2083785569 cites W4239731242 @default.
• W2083785569 cites W4249442374 @default.
• W2083785569 cites W4251742697 @default.
• W2083785569 cites W4362235787 @default.
• W2083785569 cites W61330377 @default.
• W2083785569 doi "https://doi.org/10.2753/joa0091-3367390107" @default.
• W2083785569 hasPublicationYear "2010" @default.
• W2083785569 type Work @default.
• W2083785569 sameAs 2083785569 @default.
• W2083785569 citedByCount "34" @default.
• W2083785569 countsByYear W20837855692012 @default.
• W2083785569 countsByYear W20837855692013 @default.
• W2083785569 countsByYear W20837855692014 @default.
• W2083785569 countsByYear W20837855692015 @default.
• W2083785569 countsByYear W20837855692016 @default.
• W2083785569 countsByYear W20837855692017 @default.
• W2083785569 countsByYear W20837855692018 @default.
• W2083785569 countsByYear W20837855692019 @default.
• W2083785569 countsByYear W20837855692020 @default.
• W2083785569 countsByYear W20837855692021 @default.
• W2083785569 countsByYear W20837855692022 @default.
• W2083785569 countsByYear W20837855692023 @default.
• W2083785569 crossrefType "journal-article" @default.
• W2083785569 hasAuthorship W2083785569A5009494138 @default.
• W2083785569 hasAuthorship W2083785569A5026612255 @default.
• W2083785569 hasAuthorship W2083785569A5054138056 @default.
• W2083785569 hasConcept C112698675 @default.
• W2083785569 hasConcept C144133560 @default.
• W2083785569 hasConcept C154945302 @default.
• W2083785569 hasConcept C15744967 @default.
• W2083785569 hasConcept C162853370 @default.
• W2083785569 hasConcept C168900304 @default.
• W2083785569 hasConcept C178790620 @default.
• W2083785569 hasConcept C185592680 @default.
• W2083785569 hasConcept C2776003135 @default.
• W2083785569 hasConcept C2776436953 @default.
• W2083785569 hasConcept C2776502983 @default.
• W2083785569 hasConcept C41008148 @default.
• W2083785569 hasConceptScore W2083785569C112698675 @default.
• W2083785569 hasConceptScore W2083785569C144133560 @default.
• W2083785569 hasConceptScore W2083785569C154945302 @default.
• W2083785569 hasConceptScore W2083785569C15744967 @default.
• W2083785569 hasConceptScore W2083785569C162853370 @default.
• W2083785569 hasConceptScore W2083785569C168900304 @default.
• W2083785569 hasConceptScore W2083785569C178790620 @default.
• W2083785569 hasConceptScore W2083785569C185592680 @default.
• W2083785569 hasConceptScore W2083785569C2776003135 @default.
• W2083785569 hasConceptScore W2083785569C2776436953 @default.
• W2083785569 hasConceptScore W2083785569C2776502983 @default.
• W2083785569 hasConceptScore W2083785569C41008148 @default.
• W2083785569 hasIssue "1" @default.
• W2083785569 hasLocation W20837855691 @default.
• W2083785569 hasOpenAccess W2083785569 @default.
• W2083785569 hasPrimaryLocation W20837855691 @default.
• W2083785569 hasRelatedWork W1984994087 @default.
• W2083785569 hasRelatedWork W1993635713 @default.
• W2083785569 hasRelatedWork W2009142821 @default.
• W2083785569 hasRelatedWork W2029782019 @default.

• next