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• W2084233235 abstract "Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework." @default.
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• W2084233235 date "1981-08-01" @default.
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• W2084233235 title "Identification and Analysis of Moderator Variables" @default.
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• W2084233235 doi "https://doi.org/10.1177/002224378101800303" @default.
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