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• W2084434090 abstract "In an online environment, consumers never touch the product and depend on electronic word-of-mouth (eWOM) to help them making purchase decision. The eWOM becomes one of the most influential channels of communication in the marketplace. This study aims to determine the importance of perceived credibility in an online consumer’s decision-making process. In this empirical study, we verify that a consumer’s perceived eWOM credibility positively influences his or her adoption of eWOM. We also found that source credibility, eWOM quantity, and eWOM quality significantly affect a consumer’s perceived eWOM credibility." @default.
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• W2084434090 date "2013-01-25" @default.
• W2084434090 modified "2023-10-16" @default.
• W2084434090 title "Establishing the Adoption of Electronic Word-of-Mouth through Consumers’ Perceived Credibility" @default.
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• W2084434090 doi "https://doi.org/10.5539/ibr.v6n3p58" @default.
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