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• W2085160991 abstract "Field research was conducted in 34 Canadian companies/business units to determine the validity of a generic typology of strategies and the content of each type. Two questionnaires, secondary data, and interviews were used to identify strategic types and explore their strategic characteristics. A typology of generic strategies was proposed and tested, and comprehensive descriptions of their characteristics were developed. The findings provide support for a methodology for measuring and identifying strategy, a basis for research on contingency theories of strategic management, and a practical tool for managers to identify and communicate strategic choices and the implementation issues involved." @default.
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• W2085160991 date "1987-03-01" @default.
• W2085160991 modified "2023-09-24" @default.
• W2085160991 title "Generic strategies: An empirical investigation of typology validity and strategy content" @default.
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• W2085160991 doi "https://doi.org/10.1002/smj.4250080205" @default.
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