Matches in SemOpenAlex for { <https://semopenalex.org/work/W2085350811> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2085350811 endingPage "91" @default.
- W2085350811 startingPage "85" @default.
- W2085350811 abstract "This paper examines how consumers' involvement with a product category affects the process by which they utilize multiple internal references to evaluate a retail price offering. Two alternative processes (unitized and non-unitized) suggested in earlier research are examined. Results indicate that the process of reference price utilization is not affected by involvement. However, the number and types of internal reference prices (IRPs) used to determine the value of an offer are strongly affected by consumers' levels of involvement with the product category. These findings suggest that managers must pay close attention to individual differences in reference price utilization when designing price communication strategies, and emphasizes the need for market segmentation based on reference price utilization. The optimal price communication strategy depends on which reference prices are used to determine offer-value, and is affected by consumers' levels of involvement with the product category." @default.
- W2085350811 created "2016-06-24" @default.
- W2085350811 creator A5052214349 @default.
- W2085350811 date "2001-08-01" @default.
- W2085350811 modified "2023-09-30" @default.
- W2085350811 title "The implications of individual differences in reference price utilization for designing effective price communications" @default.
- W2085350811 cites W1977583504 @default.
- W2085350811 cites W1982344316 @default.
- W2085350811 cites W1991484504 @default.
- W2085350811 cites W1991887271 @default.
- W2085350811 cites W1992193527 @default.
- W2085350811 cites W1992311014 @default.
- W2085350811 cites W1994360097 @default.
- W2085350811 cites W1996858984 @default.
- W2085350811 cites W2017532961 @default.
- W2085350811 cites W2019080847 @default.
- W2085350811 cites W2033434148 @default.
- W2085350811 cites W2039306680 @default.
- W2085350811 cites W2042159725 @default.
- W2085350811 cites W2092696917 @default.
- W2085350811 cites W2099342631 @default.
- W2085350811 cites W2117055091 @default.
- W2085350811 cites W2156022826 @default.
- W2085350811 cites W2157389841 @default.
- W2085350811 cites W2163297822 @default.
- W2085350811 cites W2997960800 @default.
- W2085350811 cites W3011865677 @default.
- W2085350811 cites W4237442076 @default.
- W2085350811 doi "https://doi.org/10.1016/s0148-2963(99)00077-6" @default.
- W2085350811 hasPublicationYear "2001" @default.
- W2085350811 type Work @default.
- W2085350811 sameAs 2085350811 @default.
- W2085350811 citedByCount "27" @default.
- W2085350811 countsByYear W20853508112012 @default.
- W2085350811 countsByYear W20853508112013 @default.
- W2085350811 countsByYear W20853508112014 @default.
- W2085350811 countsByYear W20853508112015 @default.
- W2085350811 countsByYear W20853508112018 @default.
- W2085350811 countsByYear W20853508112022 @default.
- W2085350811 crossrefType "journal-article" @default.
- W2085350811 hasAuthorship W2085350811A5052214349 @default.
- W2085350811 hasConcept C105795698 @default.
- W2085350811 hasConcept C111919701 @default.
- W2085350811 hasConcept C125308379 @default.
- W2085350811 hasConcept C144133560 @default.
- W2085350811 hasConcept C147101817 @default.
- W2085350811 hasConcept C149782125 @default.
- W2085350811 hasConcept C162324750 @default.
- W2085350811 hasConcept C162853370 @default.
- W2085350811 hasConcept C175444787 @default.
- W2085350811 hasConcept C2524010 @default.
- W2085350811 hasConcept C2775929093 @default.
- W2085350811 hasConcept C2776291640 @default.
- W2085350811 hasConcept C33923547 @default.
- W2085350811 hasConcept C40700 @default.
- W2085350811 hasConcept C41008148 @default.
- W2085350811 hasConcept C90673727 @default.
- W2085350811 hasConcept C98045186 @default.
- W2085350811 hasConceptScore W2085350811C105795698 @default.
- W2085350811 hasConceptScore W2085350811C111919701 @default.
- W2085350811 hasConceptScore W2085350811C125308379 @default.
- W2085350811 hasConceptScore W2085350811C144133560 @default.
- W2085350811 hasConceptScore W2085350811C147101817 @default.
- W2085350811 hasConceptScore W2085350811C149782125 @default.
- W2085350811 hasConceptScore W2085350811C162324750 @default.
- W2085350811 hasConceptScore W2085350811C162853370 @default.
- W2085350811 hasConceptScore W2085350811C175444787 @default.
- W2085350811 hasConceptScore W2085350811C2524010 @default.
- W2085350811 hasConceptScore W2085350811C2775929093 @default.
- W2085350811 hasConceptScore W2085350811C2776291640 @default.
- W2085350811 hasConceptScore W2085350811C33923547 @default.
- W2085350811 hasConceptScore W2085350811C40700 @default.
- W2085350811 hasConceptScore W2085350811C41008148 @default.
- W2085350811 hasConceptScore W2085350811C90673727 @default.
- W2085350811 hasConceptScore W2085350811C98045186 @default.
- W2085350811 hasIssue "2" @default.
- W2085350811 hasLocation W20853508111 @default.
- W2085350811 hasOpenAccess W2085350811 @default.
- W2085350811 hasPrimaryLocation W20853508111 @default.
- W2085350811 hasRelatedWork W1985144714 @default.
- W2085350811 hasRelatedWork W2072165270 @default.
- W2085350811 hasRelatedWork W2174438959 @default.
- W2085350811 hasRelatedWork W2349158734 @default.
- W2085350811 hasRelatedWork W2350086902 @default.
- W2085350811 hasRelatedWork W2366179766 @default.
- W2085350811 hasRelatedWork W2543545203 @default.
- W2085350811 hasRelatedWork W281246900 @default.
- W2085350811 hasRelatedWork W3090293284 @default.
- W2085350811 hasRelatedWork W4206062546 @default.
- W2085350811 hasVolume "53" @default.
- W2085350811 isParatext "false" @default.
- W2085350811 isRetracted "false" @default.
- W2085350811 magId "2085350811" @default.
- W2085350811 workType "article" @default.