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- W2085369778 abstract "This paper presents a characterization of a profit-maximizing retailer's response to a manufacturer trade deal that encompasses both marketing and operations concerns. Price pass-through behaviour is based on demand being realized over time, at a given rate, thereby allowing for the introduction of inventory-related costs. The analysis establishes a direct and positive link between the incidence of forward buying and the incidence of more-than-100% price pass-through policies. As a result, unless restricted by anti-hoarding policies, the profit-maximizing retailer's strategy tends towards large price reductions, but only for a small fraction of the units acquired at the discounted price. Copyright © 2006 John Wiley & Sons, Ltd." @default.
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- W2085369778 date "2006-01-01" @default.
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- W2085369778 title "Marketing/inventory interactions in the characterization of retailer response to manufacturer trade deals" @default.
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- W2085369778 doi "https://doi.org/10.1002/mde.1272" @default.
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