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• W2085876304 abstract "A low credibility source induced a more positive attitude toward his advocacy than did a highly credible source when message recipients' own behavior served as a cue for determining their attitudes. In contrast, when the behavioral cue was absent, a highly credible source did not have an adverse effect on individuals' attitudes or behavior. These findings are interpreted in terms of self-perception theory and cognitive response analysis." @default.
• W2085876304 created "2016-06-24" @default.
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• W2085876304 date "1977-03-01" @default.
• W2085876304 modified "2023-09-27" @default.
• W2085876304 title "Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?" @default.
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• W2085876304 doi "https://doi.org/10.1086/208671" @default.
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