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- W2085879730 abstract "Bu calisma, psikoloji ve tuketici davranislari literaturlerinde ilgilenim kavraminin anlami ve ilgilenim olceklerinin Turkce kullanimina iliskin kapsamli bir inceleme sunmaktadir. Turkce calismalarda kullanilabilmesi icin yaygin olan Tuketici Ilgilenimi Profili Olcegi, Surekli Ilgilenim Olcegi ve Satin Alma Karari Ilgilenimi Olceginin “yuksek teknoloji” urun grubuna uyarlanmasiyla Turkce versiyonlarini sunmakta ve guvenilirligini ve gecerliligini test etmektedir. Bu kapsamda Istanbul ve Ankara’da 216 kisiden toplanan veriler ile yurutulen on psikometrik analizler ve dogrulayici ileri faktor analizler bu uc ilgilenim olcegi ile ilgili guvenilirliklerini ve yakinsama ve ayrisma gecerliliklerini sunmaktadir. Ayrica bu calismada kavramlar arasindaki iliskiler incelenerek cok boyutlu olarak tanimlanan ilgilenim olceklerinin birbirleriyle ilgisi aciklanmaktadir." @default.
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- W2085879730 date "2013-09-30" @default.
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- W2085879730 title "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi" @default.
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