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- W2086065609 abstract "Abstract Operationalizing the segmentation concept for industrial products and making the segmentation research strategically relevant constitute a formidable challenge for marketing researchers and practitioners alike. This paper attempts to identify why many existing approaches to this question frequently lack operational meaning and strategic relevance. Next, a simple but practical benefit segmentation scheme is described which assists marketing managers in strategy formulation. The model is illustrated with a detailed case study of the air compressor market." @default.
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- W2086065609 title "Benefit segmentation for industrial products" @default.
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- W2086065609 doi "https://doi.org/10.1016/0019-8501(86)90019-2" @default.
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