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- W2086429190 abstract "This paper presents the findings of a research project designed in part to better understand the competitive priorities (CPs) and key decision areas (KDAs) supporting manufacturing strategies in the Chilean wine industry and how these KDAs and CPs contribute to obtaining a competitive advantage. The paper also presents the relation of competitive priorities to recent export price and export performance, indicators associated with adequately meeting consumer demands. A brief summary is presented of a survey applied to 49 Chilean wineries. The results indicate that firms rank as their highest CPs both the production of high quality wine to meet final consumer demands, and the reliability of their supply of a high quality product to meet the demands of distributors. The results are consistent both with the characterisation of the Chilean wine industry as oriented to export markets and responsive to buyer preferences, and with other research indicating that product quality and product condition are the highes..." @default.
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- W2086429190 date "2002-04-01" @default.
- W2086429190 modified "2023-09-26" @default.
- W2086429190 title "Marketing Focus in the Chilean Wine Industry" @default.
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- W2086429190 doi "https://doi.org/10.1080/0957126022000013723" @default.
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