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• W2086821534 abstract "Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can increase and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication." @default.
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• W2086821534 creator A5050590562 @default.
• W2086821534 date "2014-06-01" @default.
• W2086821534 modified "2023-10-03" @default.
• W2086821534 title "Creating value through communication" @default.
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• W2086821534 doi "https://doi.org/10.1016/j.pubrev.2014.02.024" @default.
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