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- W2086937289 abstract "Examines the relationship between marketing theoryand actual marketing practice in British public librariestoday. Marketing theory, as applied to libraries, islooked at first. This idealized view is then comparedwith what actually happens in the public libraryservices of Newcastle upon Tyne and Liverpool, withspecial reference to thc Central Library in eaeh case.The conclusion is that marketing af library services inthe two cities bears little relationship to marketingtheory, and that this situation must change if libraryservices are to have a long future." @default.
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- W2086937289 date "1993-01-01" @default.
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- W2086937289 title "MARKETING PUBLIC LIBRARY SERVICES: THE GAP BETWEEN THEORY AND REALITY IN BRITAIN" @default.
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- W2086937289 doi "https://doi.org/10.1108/01435129310023466" @default.
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