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- W2086996872 abstract "Currently many scholars and practitioners have studied the customer relationship management (CRM) theory, CRM has become a hot academic research. But for the software industry, research in this area is clearly insufficient. In order to meet the software industry on the need for intelligent analysis of customer relationships, to improve customer service quality, we analyzed the characteristics and needs of software companies’ CRM system, used the multi-Agent technology and combined with CRM concepts, analyzed the software industry CRM system data features and system requirements, proposed the system framework of CRM in software industry based on Multi-Agent. Software companies can use this framework to build an effective customer relationship management system to achieve the marketing strategies and initiatively provide customers with personalized service, bring up the capabilities to improve customer satisfaction. In this study, we only studied the software industry CRM system, and we hope our study will bring some practical value to help China's software industry to improve their CRM work." @default.
- W2086996872 created "2016-06-24" @default.
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- W2086996872 date "2015-01-01" @default.
- W2086996872 modified "2023-09-30" @default.
- W2086996872 title "Research on Customer Relationship Management in Software Industry Based on Multi-Agent" @default.
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- W2086996872 doi "https://doi.org/10.2991/emcs-15.2015.168" @default.
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