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- W2087573771 abstract "This paper examines overt and covert Welsh-language policy and planning processes in private businesses in Cardiff. As part of an ongoing broader critical discourse-analytical study on the discursive construction of the promotion of Welsh in the private sector in Wales, a critical examination of language policy, ideology and perceived practices in Cardiff firms was performed. The study is based on qualitative interviews with business stakeholders in Cardiff and a set of language-policy documents. Analysis of the participants' perceptions indicates a range of factors that are in play when businesses engage with language-policy issues. It also provides a vital glimpse into how key business stakeholders perceive the sense of worth, or otherwise, of using the Welsh language and how top-down language-policy processes are mediated at the micro-level. The study identifies an overall positive trend in the levels of support for Welsh in business, with recurring favourable attitudes towards Welsh as a resource and a desirable, non-essential skill. Nonetheless, challenges remain, particularly with respect to the top-down planning agenda, which often diverges from the scenarios encountered in urban business settings." @default.
- W2087573771 created "2016-06-24" @default.
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- W2087573771 date "2012-08-01" @default.
- W2087573771 modified "2023-10-18" @default.
- W2087573771 title "Language policy and planning in urban professional settings: bilingualism in Cardiff businesses" @default.
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- W2087573771 doi "https://doi.org/10.1080/14664208.2012.722374" @default.
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