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• W2087722427 abstract "Reviewed by: How to Be an Intellectual in the Age of TV: The Lessons of Gore Vidal Jamie Landau How to Be an Intellectual in the Age of TV: The Lessons of Gore Vidal. By Marcie Frank. Durham, NC: Duke University Press, 2005; pp xi + 156. $17.95. Most scholars of rhetoric do not study television per se, but instead examine public discourse and politics portrayed on television. Such attention to content and culture over form situates much rhetorical work on television outside of media studies. It is a rare few academics, then, who analyze all of the above, and even fewer who analyze all of it well. Marcie Frank offers us a fine example of this sort of scholarship. Her specific focus is Gore Vidal, one of contemporary America’s most public intellectuals, who himself maneuvers among the printed word and television screen. Although not without its limitations, How to Be an Intellectual in the Age of TV begins to fill a gap in understanding the intersections of mass media, public discourse, and American sexual politics. This book is from Duke University Press’s Public Planet Books, a series by writers from within and outside the academy who reflect on public culture. Clearly Frank’s subject matter is fitting, as is the flavor of her writing, which could be called critical narrative. However, scholarly theories underpin Frank’s sophisticated analysis, including, for instance, Marshall McLuhan’s theory of media, Wayne Munson’s foundational work on television talk shows, Michel Foucault’s and Richard Posner’s writings on intellectualism, and Judith Butler’s and Eve Sedgwick’s contributions to queer studies. In the introduction, Frank suggests that Vidal sees television as the vehicle through which history can be altered and the sexes revolutionized. She argues that Vidal survives as an intellectual because of his negotiation of the shifts between print and electronic modes of publicity. The reader is then oriented through these shifts by five fairly short chapters entitled “The Print Intellectual,”“The Screen Intellectual,”“A Fine Romance,”“Sexual Politics in the Print-Screen Circuit,” and “TV: Another Erogenous Zone.” Frank’s first chapter compares Vidal to other famous literary intellectual figures in his cohort, including Susan Sontag, and contextualizes them within previous debates about the role of the public intellectual in the age of television. Frank shows that there existed an assumption that the venue for the intellectual was print, and that television was often held accountable for the aforementioned demise. According to Frank, however, when looking at Vidal’s career, there is a different story of promise. As she writes, “Vidal portrays television as bringing to novelists a new, young audience, even if it is an uneducated one. Television introduced the possibility of worldliness to writers without spelling their ruin” (34). Frank discusses how Vidal would later tone down this optimism, but he still does not idealize print nor demonize electronic media. The second chapter concerns Vidal’s early use of television, the emergence of televisual celebrity, and some of the medium’s political and sexual potentials. [End Page 172] Frank argues that Vidal, while still maintaining his intellectual status, comes to be a figure for television, by analyzing his various successful television appearances and commissions. Frank illuminates important connections between mass media and public address as she draws parallels between Vidal and Ronald Reagan, noting that both moved across print and screen modes of publicity. A quotation from Vidal himself about Ronald Reagan’s speech at the Republican convention of 1968 emphasizes this strategy: “Vidal ‘suspected even then Reagan would some day find himself up there on the platform [as the Republican presidential candidate]: as the age of television progresses, the Reagans will be the rule, not the exception’” (63). Next, Frank presents what might be considered the most literary portion of the project when she studies Vidal’s best-selling historical romance novels and their representations of the changes from high to low culture, from print to celluloid. She argues that it is through these fictional works that Vidal intimately links American politics, homosexuality, movies, and television. After all, the lead sentence of her book documents Vidal’s view of how sex and television provide interchangeable..." @default.
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• W2087722427 title "<i>How to Be an Intellectual in the Age of TV: The Lessons of Gore Vidal</i> (review)" @default.
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