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- W2087901629 abstract "ECSR is a concept, where companies integrate environmental concerns in their business operations and the interaction with stakeholders, without compromising economic performance. Studies exploring this concept were limited within the area of corporate governance with organizational-level unit of analysis, while the impact of ECSR initiatives on consumer behavior or other marketing constructs is lacking. This concept paper explores relevant ECSR dimensions and its potential impact on customers’ mental image of the organization, and their behavioral response toward the organization. It is hoped this paper would generate interest concerning ECSR as a strategic marketing approach having long-term and positive bottom-line benefits." @default.
- W2087901629 created "2016-06-24" @default.
- W2087901629 creator A5022185828 @default.
- W2087901629 creator A5025512333 @default.
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- W2087901629 date "2014-05-01" @default.
- W2087901629 modified "2023-09-25" @default.
- W2087901629 title "Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives" @default.
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- W2087901629 doi "https://doi.org/10.1016/j.sbspro.2014.04.058" @default.
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