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- W208804092 abstract "Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering their own quality private label product for customers in all segments. Certainly they do not open factories to produce these items but rather search for dedicated private label producers or pressure branded goods manufacturers to produce it for them. The article deals with the strategic choiches manufacturers can have and suggest the necessary factors that need to be evaluated to decide on the winning business model - in considering wether or not to enter in private label production - through literature and a case study on the ice cream market in Hungary" @default.
- W208804092 created "2016-06-24" @default.
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- W208804092 date "2010-01-01" @default.
- W208804092 modified "2023-09-27" @default.
- W208804092 title "Alternative ways for private label manufacturing" @default.
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- W208804092 hasPublicationYear "2010" @default.
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