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- W2088156774 abstract "Abstract Changes in food industry structures in Europe are being driven by demographic features and preferences, and by the processes of business. The response to demands for product trace-ability is the major factor in the trend towards closer, efficient vertical coordination of food markets. The efficiency claims made by businessmen need to be analysed by economists. A collaborative research effort is necessary to enable use of firm-level data. Analyses should employ tools from conventional economics such as game theory, but also be rooted in the assumptions of transaction cost economics that account for the complexity and uncertainty of real markets." @default.
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- W2088156774 date "1997-08-04" @default.
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- W2088156774 title "Change in the European Food Industry: A Research Agenda for Marketing Economists" @default.
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- W2088156774 doi "https://doi.org/10.1300/j047v09n01_01" @default.
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