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- W2088291764 abstract "The purpose of this article is to examine the changes to twentieth-century UK public houses which have encouraged women customers and wine sales and to consider how to encourage these trends. Secondary sources have been augmented by a case study that examines the wine provision in all of the public houses in one town. The old public house had a largely male, working-class beer-drinking clientele, but has become accessible to women and wine has become a common product. However, the wine is often of poor quality, or badly served, and many women still do not enjoy the pub experience. The work suggests that further women-friendly moves and an improved quality chain for wine could benefit trade in many outlets." @default.
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- W2088291764 date "2012-03-01" @default.
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- W2088291764 title "Women and Wine in the UK: A Business Opportunity for Bars" @default.
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- W2088291764 doi "https://doi.org/10.1080/10454446.2012.653781" @default.
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