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- W2088395951 abstract "The aim of this paper is to report an initial study on the students’ experience in using C2C web site which is Mudah.my as a learning-aid. The web site is a useful tool for teaching basics e-commerce, because students can actually list items for sale, receive payments, and fulfill orders. Therefore, for the purpose of this study, Rayport and Jaworski 7Cs framework of the online customer interface is used. The elements of the 7Cs framework are commerce, context, content, community, customization, communication, and connection. The study used a questionnaire survey method to measure students’ responses to Mudah.my website based on the 7Cs elements. A total of 144 university students from UiTM Perak were recruited to participate in this study. The results revealed thatstudents agreed that the Mudah.my exercise was a good way to learn the elements of online commerce, such as the characteristics of appropriate products, effective offers, effective web pages, context, content, customization, and connection." @default.
- W2088395951 created "2016-06-24" @default.
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- W2088395951 date "2013-10-01" @default.
- W2088395951 modified "2023-09-25" @default.
- W2088395951 title "Learning by Doing: Teaching e-Commerce with Mudah.my" @default.
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- W2088395951 doi "https://doi.org/10.1016/j.sbspro.2013.07.159" @default.
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