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- W20884045 abstract "“Marketing is the distinguishing, the unique function of the business. Any organization in which marketing is either absent or incidental is not a business and should never be run as if it were one.” This quotation, from Peter F. Drucker’s book The Practice of Management (which was written more than forty years ago) is even more appropriate today, in the global economy of the 2000s. Yet everyone, it seems, questions both the need and the validity of marketing." @default.
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- W20884045 date "2000-01-01" @default.
- W20884045 modified "2023-09-25" @default.
- W20884045 title "Making Marketing Work" @default.
- W20884045 doi "https://doi.org/10.1007/978-1-4615-4579-8_11" @default.
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