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• W2088448229 abstract "Purpose The symbolic and social roles of waste are explored through a small sample of UK and Brazilian consumers from urban and rural communities. These findings are relevant in highlighting the importance of considering socio‐cultural differences in waste policies. Design/methodology/approach Following an ontologically realist and epistemologically interpretive perspective on waste a series of semi‐structured interviews was conducted in English and Portuguese. Findings While Brazilian interviewees view waste as opportunity, their discourses reproduce the inequalities among and between their communities. UK participants view waste as burdensome, but demonstrate more awareness of their rights as citizens within their communities. Research limitations/implications The study is exploratory and future work should address a broader range of respondents within communities across different cultures, demographic and socio‐economic circumstances. Practical implications Ideas generated from the study have both specific and general relevance beyond the Brazilian and UK communities. Marketing has the capacity to help advance the establishment of more effective environmentally friendly forms of consumption and disposal. Originality/value The paper presents a fresh perspective on developing and developed country community waste reduction behaviours through the examination of waste meanings for individual consumers." @default.
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• W2088448229 date "2007-06-26" @default.
• W2088448229 modified "2023-10-14" @default.
• W2088448229 title "Caring for the community" @default.
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• W2088448229 doi "https://doi.org/10.1108/01443330710757258" @default.
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