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- W2088549591 abstract "Research conducted on the poor and their finances indicate that there is a need to develop financial instruments that specifically fit their needs. However, banks have not been able to provide such services, because the returns do not justify the cost of delivering them. The uptake of mobile phones and mobile money (in various guises) in recent years has been tremendous and widely documented. While the basic product is person-to-person money transfer, more sophisticated financial products designed for the poor are now coming on line. This article describes the experience of Kickstart in Kenya designing, piloting, deploying and sustaining a mobile phone savings application, leveraging the widely popular M-PESA money transfer service to target poor, small-scale farmers. KickStart, a non-profit organization headquartered in Kenya, designed a ‘Mobile Layaway’ service that enables farmers to make mobile payments of any amount and of any frequency to purchase human-powered irrigation pumps. The specific goal is..." @default.
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- W2088549591 date "2013-08-01" @default.
- W2088549591 modified "2023-09-23" @default.
- W2088549591 title "The Mobile Phone as the Tool to Redefine Savings for the Poor: Evidence from Kenya" @default.
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- W2088549591 doi "https://doi.org/10.1080/20421338.2013.829295" @default.
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