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- W2089576722 abstract "The impacts of generic cheese advertising on U.S. household cheese purchases are examined via the use of a unique household panel. Modest gains in overall at-home cheese purchases from generic cheese advertising appear to be largely the result of strong gains in purchases of natural cheese rather than processed cheese. Results indicate that relatively larger gains in household cheese purchases from generic advertising may be realized by targeting infrequent purchasers to increase purchase frequencies, rather than by targeting households in general to increase their conditional purchase levels. Les impacts de publicité de fromage générique sur les achats de fromage par les ménages américains sont examinés via l'usage d'un panneau unique fixé sur les ménages. Les accroissements modérés dans les achats du fromage à la maison à cause des avertissements génériques du fromage apparaissent d'être principalement le résultat des gains forts dans les achats de fromage de type nature plutôt que ceux de fromage traité. Les résultats indiquent que les plus grands gains dans les achats de fromage à la maison grâce à la publicité générique peuvent être rendus compte en visant sur les acheteurs rares pour augmenter leurs fréquences d'achat, plutôt que sur les ménages en général pour augmenter leurs niveaux d'achats conditionnels." @default.
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- W2089576722 date "2003-03-01" @default.
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- W2089576722 title "The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach" @default.
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- W2089576722 doi "https://doi.org/10.1111/j.1744-7976.2003.tb00162.x" @default.
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