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- W2090147473 abstract "The on-line advertising industry is based on two dominant business models: pay-per-impression and pay-per-click. The growth of sponsored search has fostered a move to the pay-per-click model because it is less risky for small advertisers. An alternative model, discussed but not widely used in the advertising industry, is pay-per-conversion, or more generally, pay-per-action. This paper discusses the challenges of designing mechanisms for the pay-per-action model and approaches to tackle some of them." @default.
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- W2090147473 date "2008-12-01" @default.
- W2090147473 modified "2023-10-14" @default.
- W2090147473 title "Pay-Per-Action Model for On-line Advertising" @default.
- W2090147473 cites W2171613954 @default.
- W2090147473 doi "https://doi.org/10.2753/jec1086-4415130205" @default.
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