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- W2090721911 abstract "Abstract This paper provides a narrative framework for writing empirical research papers in consumer psychology. The components of this framework include focusing on the research contribution, maintaining a consistent plot structure, creating a story with constructs and variables as the main characters, minimizing subplots, and polishing the writing. We assert that integrating a narrative within a research paper enhances the likelihood of publication." @default.
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- W2090721911 title "Tell me a story: Crafting and publishing research in consumer psychology" @default.
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- W2090721911 doi "https://doi.org/10.1016/j.jcps.2008.04.008" @default.
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