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• W2090954782 abstract "Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing while also trivializing the severity of the consequences of sexual behavior. When the pregnancy storyline was presented in its original humorous context, viewers reported greater intentions to engage in unprotected sex than when pregnancy was presented in a more serious tone. Model testing clarified this finding by revealing the underlying mechanisms. Practical and theoretical implications are discussed." @default.
• W2090954782 created "2016-06-24" @default.
• W2090954782 creator A5048554337 @default.
• W2090954782 creator A5050334458 @default.
• W2090954782 creator A5078402488 @default.
• W2090954782 date "2011-12-01" @default.
• W2090954782 modified "2023-10-12" @default.
• W2090954782 title "Entertainment-Education in the Context of Humor: Effects on Safer Sex Intentions and Risk Perceptions" @default.
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• W2090954782 doi "https://doi.org/10.1080/10410236.2011.566832" @default.
• W2090954782 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/21707390" @default.
• W2090954782 hasPublicationYear "2011" @default.
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