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- W2091256198 abstract "Abstract Faculty evaluation, especially regarding research performance, has become an increasingly important issue. In this article, we report the results of a national survey of marketing department heads that indicates that very few marketing departments have formalized the development and communication of research performance standards to faculty. We also propose guidelines and methods to accomplish these procedures most effectively." @default.
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- W2091256198 date "1994-10-01" @default.
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- W2091256198 title "Formalizing Evaluation Procedures for Marketing Faculty Research Performance" @default.
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- W2091256198 doi "https://doi.org/10.1080/08832323.1994.10117724" @default.
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