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- W2091256647 abstract "Abstract Few studies in the product-country image literature focus on negative imagery; most studies emphasize positive imagery such as product quality. The phenomenon of negative product or brand imagery is complex, but has become particularly relevant in the era post 9-11 and post-invasion of Iraq. The purpose of this study is to contribute to the literature by investigating the formation of consumption and non-consumption responses to brands of foreign origin. The study adds to existing insights by integrating the concepts of consumer ethnocentrism, antiglobalization and consumer animosity in a conceptual framework and in a set of propositions describing consumer preference for, or resistance to, foreign brands." @default.
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- W2091256647 date "2007-07-24" @default.
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- W2091256647 title "Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands" @default.
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- W2091256647 doi "https://doi.org/10.1300/j046v20n01_05" @default.
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