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- W2091497834 abstract "The dual-channel is a more prevalent channel structure in current marketing systems, it including the traditional retail channel and the direct channel through web-based sales. And price competition and channel conflict are inevitable between retail channel and the manufacturer's direct sale channel. This paper develops pricing decisions and coordination models in a one-manufacturer-one retailer dual-channel supply chain. We fully characterise partners' optimal decisions by adopting a customer's utility function. We discuss the optimal decisions in decentralised dual-channel supply chain including market-like setting without revenue sharing contract and contract-like setting, and obtain the optimal prices and quantity decisions in centralised and decentralised dual-channel supply chain. Moreover, we propose the feasible revenue-sharing contracts to coordinate the dual-channel supply chain, and obtain the optimal parameters of the revenue sharing contract. It is always beneficial for both the partners and system to adopt a revenue sharing contract. Finally, the proposed models are further analysed through numerical examples." @default.
- W2091497834 created "2016-06-24" @default.
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- W2091497834 date "2013-01-01" @default.
- W2091497834 modified "2023-09-27" @default.
- W2091497834 title "Price competition and coordination of dual-channel supply chains" @default.
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- W2091497834 doi "https://doi.org/10.1504/ijnvo.2013.064444" @default.
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