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- W2091639557 abstract "This study examined television's cultivation effects on perceptions of traditional Chinese values (Le., values of interpersonal harmony and hierarchical relations) among a group of Chinese college students (N = 412). Hierarchical regression analyses indicated that total viewing of imported programs negatively predicted viewers' endorsement of inter- personal harmony values. Chinese music performance programming, Chinese children's education programs, imported movies, and imported sports were negative predictors of interpersonal harmony value endorsement, whereas viewing Chinese sports was a positive predictor of hierarchical relations. The findings are discussed in the context of cultivation theory and the changing socio-economic, political, and media context in China." @default.
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- W2091639557 date "2002-06-01" @default.
- W2091639557 modified "2023-10-13" @default.
- W2091639557 title "Television Viewing and Perceptions of Traditional Chinese Values Among Chinese College Students" @default.
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- W2091639557 doi "https://doi.org/10.1207/s15506878jobem4602_5" @default.
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