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- W2091806249 abstract "Branding has emerged as a major factor when marketing a destination. This factor is very important for smaller destinations which must usually work within the restriction of a limited budget. This article presents many ideas on how smaller destinations can develop a brand while keeping costs down, and includes a detailed, 17-point branding process that can be used by smaller destinations." @default.
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- W2091806249 date "2010-04-13" @default.
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- W2091806249 title "Branding Smaller Destinations with Limited Budgets: The Example of Athens, Georgia" @default.
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- W2091806249 doi "https://doi.org/10.1080/19368621003667093" @default.
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