Matches in SemOpenAlex for { <https://semopenalex.org/work/W2092136332> ?p ?o ?g. }
- W2092136332 endingPage "269" @default.
- W2092136332 startingPage "249" @default.
- W2092136332 abstract "The attitude towards the advertisement (Aad) and the brand (Ab) and brand recall for disgust and non‐disgust advertising appeals for a tour operator were studied in a sample of 244 Belgians. Disgusting advertisements led to a significantly more negative Aad than non‐disgusting advertisements and did not lead to better brand recall. The negative reactions to disgust advertisements were especially outspoken for individuals with high affect intensity, high sensitivity to disgust and high product category involvement, whereas the difference with non‐disgust appeals was not significant for individuals low in affect intensity, sensitivity to disgust or product category involvement. Attitudes and recall were similar across demographic segments, and for a new and an existing brand. Results showed that Aad fully mediated the impact of disgust on Ab." @default.
- W2092136332 created "2016-06-24" @default.
- W2092136332 creator A5029939045 @default.
- W2092136332 creator A5054299585 @default.
- W2092136332 creator A5058997661 @default.
- W2092136332 date "2008-09-01" @default.
- W2092136332 modified "2023-09-27" @default.
- W2092136332 title "Exploring consumer reactions to incongruent mild disgust appeals" @default.
- W2092136332 cites W1966129932 @default.
- W2092136332 cites W1966762811 @default.
- W2092136332 cites W1971756658 @default.
- W2092136332 cites W1972570464 @default.
- W2092136332 cites W1974065322 @default.
- W2092136332 cites W1974171265 @default.
- W2092136332 cites W1974350996 @default.
- W2092136332 cites W1981006082 @default.
- W2092136332 cites W1988076500 @default.
- W2092136332 cites W1989364164 @default.
- W2092136332 cites W1993467899 @default.
- W2092136332 cites W2000186419 @default.
- W2092136332 cites W2000550975 @default.
- W2092136332 cites W2002739105 @default.
- W2092136332 cites W2006865235 @default.
- W2092136332 cites W2020983842 @default.
- W2092136332 cites W2026629104 @default.
- W2092136332 cites W2033530627 @default.
- W2092136332 cites W2036439938 @default.
- W2092136332 cites W2037357256 @default.
- W2092136332 cites W2040945568 @default.
- W2092136332 cites W2041340316 @default.
- W2092136332 cites W2063213599 @default.
- W2092136332 cites W2070470071 @default.
- W2092136332 cites W2073462200 @default.
- W2092136332 cites W2076977965 @default.
- W2092136332 cites W2077587963 @default.
- W2092136332 cites W2092696917 @default.
- W2092136332 cites W2093022235 @default.
- W2092136332 cites W2094136955 @default.
- W2092136332 cites W2116442885 @default.
- W2092136332 cites W2124954499 @default.
- W2092136332 cites W2127038599 @default.
- W2092136332 cites W2166355918 @default.
- W2092136332 cites W2261871097 @default.
- W2092136332 cites W2324216379 @default.
- W2092136332 cites W2326996902 @default.
- W2092136332 cites W2328832051 @default.
- W2092136332 cites W2502088893 @default.
- W2092136332 cites W3124309196 @default.
- W2092136332 cites W3125952542 @default.
- W2092136332 cites W4231519654 @default.
- W2092136332 cites W4231875141 @default.
- W2092136332 cites W4250451327 @default.
- W2092136332 cites W4250987620 @default.
- W2092136332 cites W4292811746 @default.
- W2092136332 doi "https://doi.org/10.1080/13527260802141231" @default.
- W2092136332 hasPublicationYear "2008" @default.
- W2092136332 type Work @default.
- W2092136332 sameAs 2092136332 @default.
- W2092136332 citedByCount "38" @default.
- W2092136332 countsByYear W20921363322013 @default.
- W2092136332 countsByYear W20921363322015 @default.
- W2092136332 countsByYear W20921363322016 @default.
- W2092136332 countsByYear W20921363322017 @default.
- W2092136332 countsByYear W20921363322018 @default.
- W2092136332 countsByYear W20921363322019 @default.
- W2092136332 countsByYear W20921363322020 @default.
- W2092136332 countsByYear W20921363322021 @default.
- W2092136332 countsByYear W20921363322022 @default.
- W2092136332 countsByYear W20921363322023 @default.
- W2092136332 crossrefType "journal-article" @default.
- W2092136332 hasAuthorship W2092136332A5029939045 @default.
- W2092136332 hasAuthorship W2092136332A5054299585 @default.
- W2092136332 hasAuthorship W2092136332A5058997661 @default.
- W2092136332 hasConcept C100660578 @default.
- W2092136332 hasConcept C112698675 @default.
- W2092136332 hasConcept C144133560 @default.
- W2092136332 hasConcept C15744967 @default.
- W2092136332 hasConcept C180747234 @default.
- W2092136332 hasConcept C2524010 @default.
- W2092136332 hasConcept C2776035688 @default.
- W2092136332 hasConcept C2777375102 @default.
- W2092136332 hasConcept C2779302386 @default.
- W2092136332 hasConcept C33923547 @default.
- W2092136332 hasConcept C46312422 @default.
- W2092136332 hasConcept C77805123 @default.
- W2092136332 hasConcept C90673727 @default.
- W2092136332 hasConceptScore W2092136332C100660578 @default.
- W2092136332 hasConceptScore W2092136332C112698675 @default.
- W2092136332 hasConceptScore W2092136332C144133560 @default.
- W2092136332 hasConceptScore W2092136332C15744967 @default.
- W2092136332 hasConceptScore W2092136332C180747234 @default.
- W2092136332 hasConceptScore W2092136332C2524010 @default.
- W2092136332 hasConceptScore W2092136332C2776035688 @default.
- W2092136332 hasConceptScore W2092136332C2777375102 @default.
- W2092136332 hasConceptScore W2092136332C2779302386 @default.
- W2092136332 hasConceptScore W2092136332C33923547 @default.
- W2092136332 hasConceptScore W2092136332C46312422 @default.
- W2092136332 hasConceptScore W2092136332C77805123 @default.