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- W2092189139 abstract "This study explored differences in the effects of perceived utilitarian and hedonic shopping values on customer satisfaction for the two separate groups of the agricultural product marketing channel: farmers' markets and specialty food stores. Empirical data were collected from customers of agricultural product retailers located in Taiwan (N = 412). The results show that different agricultural product marketing channels provide different values to their customers. Farmers' market customers experience a greater hedonic value, and specialty food store customers experience a greater utilitarian value. In addition, the perceived utilitarian and hedonic shopping values of farmers' market customers are more highly positively associated with customer satisfaction than are those of specialty food store customers." @default.
- W2092189139 created "2016-06-24" @default.
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- W2092189139 date "2014-03-24" @default.
- W2092189139 modified "2023-09-26" @default.
- W2092189139 title "Do Farmers' Market and Specialty Food Store Customers Differ in the Effects of Perceived Utilitarian and Hedonic Shopping Values?" @default.
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- W2092189139 doi "https://doi.org/10.1080/1046669x.2013.866066" @default.
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