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• W2092266075 abstract "As news dissemination quickens, and consumer awareness increases, strategies employed to handle press during crisis will have far-reaching implications on the reputations of adventure tour operators, and the industry. Exploring the strategies used by three tour operators who have experienced crisis provides some insight into how press handling can affect subsequent UK press reporting. The research examined notions of crisis, the need to appreciate the existence of crisis, the role of media, the key stakeholders involved, and how actual response to a situation can affect media attention. Qualitative analysis of newspaper articles and interviews with key representatives produced conclusions suggesting that companies must be prepared to acknowledge the potential for crisis, and employ crisis techniques that incorporate a press handling strategy. There are many external factors affecting media reporting; however, when a crisis does occur the way in which the press is handled will affect public perception. While recognising there is no control over the media, a prepared response can result in fair reporting and as such can be argued to form an essential part of business operations." @default.
• W2092266075 created "2016-06-24" @default.
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• W2092266075 date "2005-09-15" @default.
• W2092266075 modified "2023-09-25" @default.
• W2092266075 title "Heroes and Villains – Tour Operator and Media Response to Crisis: An Exploration of Press Handling Strategies by UK Adventure Tour Operators" @default.
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• W2092266075 doi "https://doi.org/10.1080/13683500508668225" @default.
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