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- W2092621897 abstract "ABSTRACT Industries strive for leanness because being lean means being competitive by eliminating the non-value added practices. Historically, lean practices have been used in product manufacturing. The intent of this paper is to provide an indication of how lean initiatives can be developed and implemented by service industries." @default.
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- W2092621897 title "Marketing Lean Initiatives in Service Industries" @default.
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- W2092621897 doi "https://doi.org/10.1300/j090v18n02_04" @default.
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