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• W2092648791 abstract "The purpose of this article is to investigate the influence of culture on consumers’ price perception of local products as well as the creation of competitive advantage for local firms. In particular, we analyze the locally produced goods of the Calabrian region in southern Italy. The research methodology is based on qualitative approach and quantitative approach. The results of the study offer important insights into consumers and firms. Since the firm has a better understanding about the role of culture and its effect on consumer perception, it will be able to adjust or improve its pricing policy and thus achieve consumer satisfaction and retention and gain competitive advantage to increasing sales. In this study we introduce specific cultural factors, such as the image and tradition of Magna Graecia culture. Although substantial research on the influence of cultural factors on consumer’s perception exists in the field of consumer research, this study further contributes to the literature by acting as a ..." @default.
• W2092648791 created "2016-06-24" @default.
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• W2092648791 date "2014-11-24" @default.
• W2092648791 modified "2023-09-26" @default.
• W2092648791 title "Creating Competitive Advantage for Calabrian-Made Products: The Influences of Culture and Price Perception" @default.
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• W2092648791 doi "https://doi.org/10.1080/10454446.2013.843481" @default.
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