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- W2093347216 abstract "This study adds new insights to the growing body of research showing that entrepreneurs' communication skills and personal attributes influence investor decision making. Twenty-four business angels attending a UK investor forum completed questionnaires evaluating 32 ‘presentational’ and ‘non-presentational’ aspects of three entrepreneurs' oral pitch presentations. The business angels' level of investor interest was significantly related to their evaluations of the quality and content of the entrepreneurs' presentations: the higher an entrepreneur's overall presentation score, the greater the likelihood that the business angels would be interested in pursuing that investment opportunity. Presentational factors (relating to the entrepreneurs' style of delivery, etc.) tended to have the highest influence on the overall score an entrepreneur received as well as on business angels' level of investment interest. However, the business angels appeared to be unaware of (or were reluctant to acknowledge) the influe..." @default.
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- W2093347216 date "2008-07-01" @default.
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- W2093347216 title "The impact of entrepreneurs' oral ‘pitch’ presentation skills on business angels' initial screening investment decisions" @default.
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- W2093347216 doi "https://doi.org/10.1080/13691060802151945" @default.
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