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• W2093515037 abstract "The idea generation stage is probably the least understood aspect of the ‘fuzzy front end’ of new product development (Khurana and Rosenthal, 1997). One approach to understanding it - and to managing it - is through the study of those individuals who have a record of encountering the ‘lucky accident’ of successful new product ideas. The paper draws on two case studies of successful product innovation which describe the importance of the interaction between users and a scientist-entrepreneur. These suggest that a key success factor may be an unusual combination of an object-fixated ‘collector's’ attitude to technologies, in which these are decontextualized and valued for their own sake, combined with an appetite for the social exchanges involved in exploring the world of the user." @default.
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• W2093515037 date "1998-07-01" @default.
• W2093515037 modified "2023-10-16" @default.
• W2093515037 title "Accessing User Worlds for Product Concepts" @default.
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• W2093515037 doi "https://doi.org/10.2752/146069298790225136" @default.
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