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- W2093670565 abstract "The proliferation of different kinds of health services has created a clutter in the industry making it difficult to distinguish between different product/service offerings. This often leads to fuzzy positioning in the market which helps neither the firm providing a health service nor the potential consumers. In this paper we propose the use of map representations to provide health care managers with diagnostic information about the market and to assist them in their service design and positioning tasks. Empirical analysis of a real-life objective data set is employed to illustrate the appropriateness of the proposed mapping approach for the health insurance industry. The paper also emphasizes the difference in the characteristics and implications of non-price scaled vs. price scaled maps in the context of health care marketing." @default.
- W2093670565 created "2016-06-24" @default.
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- W2093670565 date "1994-02-25" @default.
- W2093670565 modified "2023-09-25" @default.
- W2093670565 title "Positioning Health Services" @default.
- W2093670565 cites W148885660 @default.
- W2093670565 doi "https://doi.org/10.1300/j026v11n01_13" @default.
- W2093670565 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/10132852" @default.
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