Matches in SemOpenAlex for { <https://semopenalex.org/work/W2094008595> ?p ?o ?g. }
- W2094008595 abstract "Firms that want to increase the sales of their brands through advertising have the choice of capturing market share from their competitors through brand advertising, or increasing primary demand for the category through generic advertising. In this paper, differential game theory is used to analyze the effects of the two types of advertising decisions made by firms offering a product in a dynamic duopoly. Each firm's sales depend not only on its own and its competitor's brand advertising strategies, but also on the generic advertising expenditures of the two firms. Closed-loop Nash equilibrium solutions are obtained for symmetric and asymmetric competitors in a finite-horizon setting. The analysis for the symmetric case results in explicit solutions, and numerical techniques are employed to solve the problem for asymmetric firms." @default.
- W2094008595 created "2016-06-24" @default.
- W2094008595 creator A5010330805 @default.
- W2094008595 creator A5035471383 @default.
- W2094008595 creator A5063906255 @default.
- W2094008595 creator A5088868657 @default.
- W2094008595 date "2008-02-01" @default.
- W2094008595 modified "2023-09-28" @default.
- W2094008595 title "Advertising Competition with Market Expansion for Finite Horizon Firms" @default.
- W2094008595 cites W1515734253 @default.
- W2094008595 cites W1528428164 @default.
- W2094008595 cites W1532759091 @default.
- W2094008595 cites W1544006272 @default.
- W2094008595 cites W1659904137 @default.
- W2094008595 cites W1979790866 @default.
- W2094008595 cites W1999557763 @default.
- W2094008595 cites W2013547656 @default.
- W2094008595 cites W2070354965 @default.
- W2094008595 cites W2111690427 @default.
- W2094008595 cites W2137150887 @default.
- W2094008595 cites W2157154075 @default.
- W2094008595 cites W3121440623 @default.
- W2094008595 cites W3121661916 @default.
- W2094008595 cites W3122906764 @default.
- W2094008595 cites W3123652306 @default.
- W2094008595 cites W3124692345 @default.
- W2094008595 cites W619602586 @default.
- W2094008595 cites W87163398 @default.
- W2094008595 cites W112347662 @default.
- W2094008595 hasPublicationYear "2008" @default.
- W2094008595 type Work @default.
- W2094008595 sameAs 2094008595 @default.
- W2094008595 citedByCount "0" @default.
- W2094008595 crossrefType "posted-content" @default.
- W2094008595 hasAuthorship W2094008595A5010330805 @default.
- W2094008595 hasAuthorship W2094008595A5035471383 @default.
- W2094008595 hasAuthorship W2094008595A5063906255 @default.
- W2094008595 hasAuthorship W2094008595A5088868657 @default.
- W2094008595 hasConcept C112698675 @default.
- W2094008595 hasConcept C126255220 @default.
- W2094008595 hasConcept C127576917 @default.
- W2094008595 hasConcept C144133560 @default.
- W2094008595 hasConcept C16051113 @default.
- W2094008595 hasConcept C162324750 @default.
- W2094008595 hasConcept C162853370 @default.
- W2094008595 hasConcept C16520705 @default.
- W2094008595 hasConcept C175444787 @default.
- W2094008595 hasConcept C177142836 @default.
- W2094008595 hasConcept C180456769 @default.
- W2094008595 hasConcept C18903297 @default.
- W2094008595 hasConcept C2524010 @default.
- W2094008595 hasConcept C2779006483 @default.
- W2094008595 hasConcept C33923547 @default.
- W2094008595 hasConcept C46814582 @default.
- W2094008595 hasConcept C86803240 @default.
- W2094008595 hasConcept C90673727 @default.
- W2094008595 hasConcept C91306197 @default.
- W2094008595 hasConceptScore W2094008595C112698675 @default.
- W2094008595 hasConceptScore W2094008595C126255220 @default.
- W2094008595 hasConceptScore W2094008595C127576917 @default.
- W2094008595 hasConceptScore W2094008595C144133560 @default.
- W2094008595 hasConceptScore W2094008595C16051113 @default.
- W2094008595 hasConceptScore W2094008595C162324750 @default.
- W2094008595 hasConceptScore W2094008595C162853370 @default.
- W2094008595 hasConceptScore W2094008595C16520705 @default.
- W2094008595 hasConceptScore W2094008595C175444787 @default.
- W2094008595 hasConceptScore W2094008595C177142836 @default.
- W2094008595 hasConceptScore W2094008595C180456769 @default.
- W2094008595 hasConceptScore W2094008595C18903297 @default.
- W2094008595 hasConceptScore W2094008595C2524010 @default.
- W2094008595 hasConceptScore W2094008595C2779006483 @default.
- W2094008595 hasConceptScore W2094008595C33923547 @default.
- W2094008595 hasConceptScore W2094008595C46814582 @default.
- W2094008595 hasConceptScore W2094008595C86803240 @default.
- W2094008595 hasConceptScore W2094008595C90673727 @default.
- W2094008595 hasConceptScore W2094008595C91306197 @default.
- W2094008595 hasOpenAccess W2094008595 @default.
- W2094008595 hasRelatedWork W1647040209 @default.
- W2094008595 hasRelatedWork W1966853961 @default.
- W2094008595 hasRelatedWork W1968675922 @default.
- W2094008595 hasRelatedWork W1980214853 @default.
- W2094008595 hasRelatedWork W1982079420 @default.
- W2094008595 hasRelatedWork W2006540795 @default.
- W2094008595 hasRelatedWork W2059051411 @default.
- W2094008595 hasRelatedWork W2113445946 @default.
- W2094008595 hasRelatedWork W2136904609 @default.
- W2094008595 hasRelatedWork W2390713259 @default.
- W2094008595 hasRelatedWork W2392811781 @default.
- W2094008595 hasRelatedWork W2520577768 @default.
- W2094008595 hasRelatedWork W2783585909 @default.
- W2094008595 hasRelatedWork W3095977356 @default.
- W2094008595 hasRelatedWork W3121735684 @default.
- W2094008595 hasRelatedWork W3123076665 @default.
- W2094008595 hasRelatedWork W3124692345 @default.
- W2094008595 hasRelatedWork W3125244108 @default.
- W2094008595 hasRelatedWork W3140901877 @default.
- W2094008595 hasRelatedWork W996819700 @default.
- W2094008595 isParatext "false" @default.
- W2094008595 isRetracted "false" @default.
- W2094008595 magId "2094008595" @default.