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• W2094243183 abstract "Much of the current work in the field of ‘gender and environment’ has been developed around case studies of environmental roles, rights and responsibilities at the community or household scale in the South. This paper asserts that the theoretical insights developed through these case studies can be of great use when examining issues of gender and environment in the North, particularly when it comes to issues of ethical consumption. In this paper I examine the promotional discourses of two cause-related marketing (CRM) campaigns (where consumption of a CRM product triggers a donation to a development cause) using two such insights: (i) the mutual constitution of gendered subjectivities and environments and (ii) a gender and environment approach to questioning neoliberalization. This approach highlights the ways in which – through consumption – gender is constituted transnationally at the same time that it is constituted in relation to environments. This approach also emphasizes a series of questions about the neoliberal aspects of CRM campaigns that are usually hidden behind discourses of motherhood and responsibility. Overall, I argue that bringing gender and environment and ethical consumption research together allows us to advance both areas of study in critical and insightful ways." @default.
• W2094243183 created "2016-06-24" @default.
• W2094243183 creator A5060125157 @default.
• W2094243183 date "2012-06-01" @default.
• W2094243183 modified "2023-10-16" @default.
• W2094243183 title "Shopping to save lives: Gender and environment theories meet ethical consumption" @default.
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• W2094243183 doi "https://doi.org/10.1016/j.geoforum.2011.12.009" @default.
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