Matches in SemOpenAlex for { <https://semopenalex.org/work/W2094376507> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W2094376507 endingPage "381" @default.
- W2094376507 startingPage "371" @default.
- W2094376507 abstract "Previous research has led to mixed findings regarding the effect of extensions on the family brand name. This research identifies “accessibility of extension information” as a factor that moderates the effects of the valence of extension information and extension category on brand evaluations. Under higher accessibility, negative information about the extension led to dilution and positive information led to enhancement of the family brand regardless of extension category. Under lower accessibility, extension information affected evaluations based on category diagnosticity. Negative information about a close (vs. far) extension led to dilution and positive information about a far (vs. close) extension led to enhancement." @default.
- W2094376507 created "2016-06-24" @default.
- W2094376507 creator A5009152684 @default.
- W2094376507 creator A5069911573 @default.
- W2094376507 date "2000-12-01" @default.
- W2094376507 modified "2023-10-18" @default.
- W2094376507 title "The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1" @default.
- W2094376507 cites W13338967 @default.
- W2094376507 cites W1978040355 @default.
- W2094376507 cites W1978529020 @default.
- W2094376507 cites W1996538871 @default.
- W2094376507 cites W2039200841 @default.
- W2094376507 cites W2055746913 @default.
- W2094376507 cites W2063169022 @default.
- W2094376507 cites W2095119641 @default.
- W2094376507 cites W2099594827 @default.
- W2094376507 cites W2327973342 @default.
- W2094376507 cites W4250217617 @default.
- W2094376507 cites W4251572004 @default.
- W2094376507 cites W4254294363 @default.
- W2094376507 doi "https://doi.org/10.1086/317591" @default.
- W2094376507 hasPublicationYear "2000" @default.
- W2094376507 type Work @default.
- W2094376507 sameAs 2094376507 @default.
- W2094376507 citedByCount "250" @default.
- W2094376507 countsByYear W20943765072012 @default.
- W2094376507 countsByYear W20943765072013 @default.
- W2094376507 countsByYear W20943765072014 @default.
- W2094376507 countsByYear W20943765072015 @default.
- W2094376507 countsByYear W20943765072016 @default.
- W2094376507 countsByYear W20943765072017 @default.
- W2094376507 countsByYear W20943765072018 @default.
- W2094376507 countsByYear W20943765072019 @default.
- W2094376507 countsByYear W20943765072020 @default.
- W2094376507 countsByYear W20943765072021 @default.
- W2094376507 countsByYear W20943765072022 @default.
- W2094376507 countsByYear W20943765072023 @default.
- W2094376507 crossrefType "journal-article" @default.
- W2094376507 hasAuthorship W2094376507A5009152684 @default.
- W2094376507 hasAuthorship W2094376507A5069911573 @default.
- W2094376507 hasConcept C112698675 @default.
- W2094376507 hasConcept C121332964 @default.
- W2094376507 hasConcept C124101348 @default.
- W2094376507 hasConcept C12713177 @default.
- W2094376507 hasConcept C144133560 @default.
- W2094376507 hasConcept C152455256 @default.
- W2094376507 hasConcept C154945302 @default.
- W2094376507 hasConcept C15744967 @default.
- W2094376507 hasConcept C168900304 @default.
- W2094376507 hasConcept C199360897 @default.
- W2094376507 hasConcept C2778029271 @default.
- W2094376507 hasConcept C41008148 @default.
- W2094376507 hasConcept C45235069 @default.
- W2094376507 hasConcept C62520636 @default.
- W2094376507 hasConcept C71508700 @default.
- W2094376507 hasConcept C77805123 @default.
- W2094376507 hasConceptScore W2094376507C112698675 @default.
- W2094376507 hasConceptScore W2094376507C121332964 @default.
- W2094376507 hasConceptScore W2094376507C124101348 @default.
- W2094376507 hasConceptScore W2094376507C12713177 @default.
- W2094376507 hasConceptScore W2094376507C144133560 @default.
- W2094376507 hasConceptScore W2094376507C152455256 @default.
- W2094376507 hasConceptScore W2094376507C154945302 @default.
- W2094376507 hasConceptScore W2094376507C15744967 @default.
- W2094376507 hasConceptScore W2094376507C168900304 @default.
- W2094376507 hasConceptScore W2094376507C199360897 @default.
- W2094376507 hasConceptScore W2094376507C2778029271 @default.
- W2094376507 hasConceptScore W2094376507C41008148 @default.
- W2094376507 hasConceptScore W2094376507C45235069 @default.
- W2094376507 hasConceptScore W2094376507C62520636 @default.
- W2094376507 hasConceptScore W2094376507C71508700 @default.
- W2094376507 hasConceptScore W2094376507C77805123 @default.
- W2094376507 hasIssue "3" @default.
- W2094376507 hasLocation W20943765071 @default.
- W2094376507 hasOpenAccess W2094376507 @default.
- W2094376507 hasPrimaryLocation W20943765071 @default.
- W2094376507 hasRelatedWork W1541578722 @default.
- W2094376507 hasRelatedWork W1979419554 @default.
- W2094376507 hasRelatedWork W2028917246 @default.
- W2094376507 hasRelatedWork W2096866604 @default.
- W2094376507 hasRelatedWork W2350496249 @default.
- W2094376507 hasRelatedWork W2748952813 @default.
- W2094376507 hasRelatedWork W2790363619 @default.
- W2094376507 hasRelatedWork W2899084033 @default.
- W2094376507 hasRelatedWork W2899910587 @default.
- W2094376507 hasRelatedWork W4298022673 @default.
- W2094376507 hasVolume "27" @default.
- W2094376507 isParatext "false" @default.
- W2094376507 isRetracted "false" @default.
- W2094376507 magId "2094376507" @default.
- W2094376507 workType "article" @default.