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- W2094836429 abstract "Summary This study identified factors influencing parental quick service restaurant patronage. Results indicated that parents are influenced to patronize quick service restaurants most often by speed of service, menus that offered their childrens' favorite food items, and parents' lack of time for meal preparation at home. Children preferred French fries, pizza, hamburgers, cheeseburgers, and chicken nuggets at quick service restaurants. French fries, the favorite childrens' fast food menu selection, was ranked by respondents as one of the least healthy food items, while mashed potatoes, one of childrens' least favorite fast food menu selections, was perceived to be one of the healthier food selections by parents. Restaurateurs were encouraged to develop newer, healthier methods of preparing these popular menu items while offering more nutritious menu selections for children." @default.
- W2094836429 created "2016-06-24" @default.
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- W2094836429 date "2001-08-07" @default.
- W2094836429 modified "2023-09-22" @default.
- W2094836429 title "A Study of Factors Influencing Parental Patronage of Quick Service Restaurants" @default.
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- W2094836429 doi "https://doi.org/10.1300/j061v04n03_06" @default.
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