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- W2094990147 abstract "Cette étude empirique s'intéresse aux freins et motivations des non-utilisateurs d'Internet face à l'innovation que constituent les autoroutes de l'information et à leur contenu commercial. A l'intérieur d'une approche interprétative, un protocole de recherche original est privilégié. Il fait appel à des jeux de métaphores, et plus spécifiquement à la technique du portrait chinois, afin de sonder l'imaginaire de la majorité profane. Une analyse de leurs perceptions et représentations apporte un éclairage sur le potentiel de succès de l'innovation." @default.
- W2094990147 created "2016-06-24" @default.
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- W2094990147 date "1999-03-01" @default.
- W2094990147 modified "2023-10-01" @default.
- W2094990147 title "Freins et motivations à l'utilisation d'Internet : Une exploration par le biais de métaphores" @default.
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- W2094990147 doi "https://doi.org/10.1177/076737019901400102" @default.
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