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• W2095696768 abstract "The value and scope of telecom services have increased substantially in the decade from the mid 1990s. The telecom companies have offered not only telephone services but also data exchanges for example streaming services. Therefore, they now offer telecom services as packaging into which layered services are integrated. The number of actors involved in the market has increased due to the expansion of business areas, while rapidly changing technological trends have altered RD collecting advantageous technologies from others and mediating in the introduction of new technologies. In addition, developments in technology resulted in an expanded domain of applicability. Consequently, not only the market structure was changed but also the relationship between marketing and RD indirect exchanges occurred when inter-firm relationships changed. Inter-firm relationships are changed, keeping existing but adding new relationships. The study also indicates a new direction to study service marketing. As the new trend of service development in ICT industry develops so the integration abilities and the management of inter-firm relationships in supply-sides become more focused. The thesis points to the importance of these upstream activities (coordinating inter-firm relationships in a service-oriented approach) and advocates the presence of a facilitator who can bridge both upstream and downstream activities. The results should contribute to both marketing and technology management in academia as well as business practices in R&D management." @default.
• W2095696768 created "2016-06-24" @default.
• W2095696768 creator A5006559830 @default.
• W2095696768 date "2009-01-01" @default.
• W2095696768 modified "2023-09-24" @default.
• W2095696768 title "Roles of inter-firm relationships in R&D: the case of NTT in the Japanese telecom industry" @default.
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