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- W2096024421 abstract "DARREL RHEA IS convinced that organizations need to shift their focus from designing products to designing a cycle of customer experiences. The dynamic model of this process-one that is reiterated to varying degrees with each consumer decision-moves from Life Context to Engagement to Experience to Resolution, and at each stage Rhea outlines the research and design issues that affect positive results." @default.
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- W2096024421 date "2010-06-10" @default.
- W2096024421 modified "2023-10-14" @default.
- W2096024421 title "A New Perspective on Design: Focusing on CUSTOMER EXPERIENCE" @default.
- W2096024421 doi "https://doi.org/10.1111/j.1948-7169.1992.tb00603.x" @default.
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